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10 Best AI Sales Assistants to Boost Your Revenue in 2024!


Studies show that 34% of sales professionals already use AI to automate tasks. So the question isn't whether to use AI but which AI sales assistant best fits your business.

An AI sales assistant is a tool that uses AI to automate and enhance various aspects of the sales process. So, in this post, we'll share the 10 best AI sales assistants that can change how you sell and make you more money in 2024.


Key Takeaways:

  • Examples of great AI sales assistants or tools include Assista, Instantly AI, Oliv AI, and Freshsales.

  • When choosing the best AI sales assistant, consider functionality, cost-effectiveness, ease of use, data security, scalability, and integrations.

15 Best AI Sales Assistants to Improve Sales

1. Assista

The first tool among our first AI sales assistants is Assista.

Assista is an AI-powered assistant that understands and responds to your text or voice commands, much like Siri. However, Assista goes beyond simple conversations and can complete tasks across multiple business apps such as Google Calendar, HubSpot, Notion, LinkedIn, and Slack. It’s a powerful tool for streamlining your work.

But how does it work exactly?

Let’s take a simple example and assume you manage your leads, deals, and sales in HubSpot. After integrating Assista and HubSpot, you could ask Assista:

I have just sent a deal proposal to Man*** Update its HubSpot lead status to "Open Deal."

The screenshot below shows our interaction.

You can even take things further. You can ask Assista to

  • Retrieve data on leads, companies, and contacts directly within Assista,
  • Filter my leads by status/parameter and sort by criteria
  • Show activities for client/company name.
  • Retrieve the latest update on [lead/contact/company]

You can find a complete list of actions here.

Let’s take another tool like Asana. I used this prompt to find important tasks in the project management tool:

What tasks are assigned to me on Asana, and which one is the most urgent?

According to Assista, my most urgent task is "Prepare presentation for Monday meeting," which is exactly the only one assigned to me with a due date.

Pretty cool, isn’t it? You can find more Assista-Asana prompts here.


  • Integration with popular business tools like HubSpot, Asana, MS Teams, and Notion,
  • Easy to use and intuitive,
  • Time-saving,
  • Voice command feature to work faster,
  • One app to connect them all
  • Future integrations with ClickUp, Microsoft 365, and Slack.


  • Assista is good, but becoming too reliant on AI assistants can hinder your critical thinking,
  • No mobile app


  • 7-day free trial
  • Early Access: $19/user/mo, billed monthly
  • Assista: $49/user/mo, billed monthly

Best Suited For

  • Small businesses that want to automate sales

2. Quantified AI

Quantified AI provides a realistic environment for sales representatives to practice their skills through AI simulations. You can customize the simulator to reflect specific messaging, products, and market scenarios.

Quantified AI doesn't work like a chatbot where you have a conversation. Instead, it's a platform with different tools that analyze your communication and provide feedback.

You record your conversations, whether live sales calls, Zoom meetings, or practice sessions. Quantified AI algorithms analyze your recordings and then provide you with personalized feedback.


  • Realistic Role Play
  • Faster Ramp-Up
  • Scalable Across Teams
  • Improves communication skills
  • Observes and analyzes communication
  • Interaction through simulator, reports, and modules.


  • Pricing not provided and likely high
  • Integration list not provided
  • Likely available in English only


  • Not indicated (you need to request a demo)

Best Suited For

  • Organizations with large sales teams

3. Instantly AI

Instantly AI is a cold email software that uses AI to improve the efficiency of cold email campaigns. It's designed to help businesses, marketers, and agencies generate more leads, schedule meetings, and close deals.

One of Instantly AI's core features is its B2B Lead Database with 160 million contacts. You can filter your search by industry, keyword, location, job title, and other parameters. This database lets you find and connect with the right people in your target market.


  • Extensive B2B lead database
  • Find leads with advanced filters
  • Find similar companies to your clients or leads
  • Connect an unlimited number of email accounts
  • Contact enrichment
  • Email warm-up
  • Easy to learn


  • It can quickly become expensive.
  • You must purchase the ‘Sending & Warmup’ offer to email the leads found using the Leads Database.


  • Growth Leads: $47/mo billed monthly
  • Supersonic Leads: $97/mo billed monthly
  • Hyperleads: $197/mo billed monthly
  • Light Speed: $492/mo billed monthly

Best Suited For

  • Agencies, B2B businesses, marketers, startups, and small businesses

4. Wonderway

Next on our list of the best AI sales assistants is Wonderway, an AI sales coach. It integrates with meeting apps to analyze calls and provide personalized coaching and insights. For instance, after a Zoom call, it automatically summarizes the call and highlights the key questions and objections mentioned.

It will then provide a Scorecard to see what the sales rep did well and what needs to be improved.


  • Personalized coaching and feedback
  • Advanced analytics to track and evaluate sales performance
  • Benchmark performance against others
  • Analyze and compare the performance of sales reps
  • Good support documentation and free resources


  • Hidden cost
  • Limited integrations


  • Free trial (20 calls analyzed for free)
  • You need to get a personalized quote after the free trial

Best Suited For

  • B2B businesses and Startups

5. Oliv AI

Oliv AI is a sales copilot designed to help sales professionals close deals faster and more efficiently. It works before, during, and after sales calls.

For example, Oliv AI researches and gathers key information about contacts before the meeting. It lists talking points, such as the client's pain points, needs, and objections. Then, during the meeting, it analyzes conversations and takes notes. Finally, after the call, Oliv summarizes the meeting, updates your CRM, and sends follow-up emails.

Overall, Oliv is a powerful AI tool that helps sales teams improve their efficiency and effectiveness.


  • Researches and gathers key information about contacts and accounts before meetings
  • Automates repetitive tasks
  • Provides valuable insights and guidance
  • Facilitates communication and knowledge sharing between team members
  • Oliv AI streamlines data entry by automatically updating CRM
  • Maintains live scorecards based on popular sales frameworks.


  • Pricing plans that may not be affordable for smaller businesses
  • limitations or compatibility issues with less common CRM systems
  • Like those used in Oliv AI, AI algorithms can produce inaccurate or biased results.


  • Personal: $0 (5 calls free every month)
  • Team: $79/member/month, billed annually
  • Business:  $99/member/month, billed annually
  • Enterprise: custom pricing

Best Suited For

  • B2B businesses and Agencies

6. Otter AI

Let’s mention a few more sales assistants. is an AI meeting note-taker and real-time transcription tool. It records meetings, generates transcripts, and summarizes key points. It integrates with popular video conferencing platforms like Zoom, Google Meet, and Microsoft Teams.

The AI sales tool can distinguish between speakers and label their contributions in the transcript. Moreover, transcripts are searchable and let users find specific moments. You can also share transcripts and collaborate with team members.


  • Real-time Transcription
  • Share transcripts and collaborate with team members
  • Speaker Identification
  • Transcripts are searchable
  • Users can highlight key passages and add comments to the transcript
  • Offers a mobile app for iOS and Android devices
  • Otter AI Chat allows you to ask questions about your meeting transcripts.


  • Can struggle with certain accents, dialects, or technical jargon
  • Its more advanced plans can be expensive
  • Otter AI stores and processes user data, raising privacy concerns
  • While Otter AI attempts to identify speakers, it may not always be accurate


  • Basic: $0
  • Pro: $8.33/user/month, billed annually
  • Business: $20/user/month, billed annually
  • Enterprise: custom pricing

Best Suited For

  • Small businesses and Startups

7. Freshsales

Freshsales is one of the most popular CRMs. 

It’s designed to manage sales processes and customer interactions. It offers many features and tools that allow businesses to streamline their sales cycle and drive revenue growth.

In short, Freshsales allows businesses to capture leads from different sources, track their interactions, and nurture them through the sales funnel. The CRM can also automate tasks such as sending follow-up emails, updating contact details, and scheduling meetings.

Finally, it also comes with an AI called Freddy AI. The AI provides predictive insights, indicates leads and deals to prioritize, and writes emails.


  • Capture leads from various sources and nurture them
  • Store and manage customer information, including contact details and communication history
  • Deal management
  • Visualize data as a table, list, or Kanban board
  • Create and send personalized email campaigns
  • Sales automation
  • Mobile apps


  • Freddy AI not available in the base plan


  • Free plan for up to 3 users
  • Growth: $9/user/month, billed annually
  • Pro: $39/user/month, billed annually
  • Enterprise: $59/user/month, billed annually

Best Suited For

  • Small businesses, Agencies and Startups

8. Smartwriter AI

Smartwriter AI is an AI-powered platform that automates the entire business outreach process. Its primary focus is creating personalized cold emails, LinkedIn messages, and backlink outreach icebreakers.

Smartwriter analyzes data about prospects and tailors emails specifically for them. It considers factors like job titles, company information, recent posts, and social media activity to create emails likely to resonate with the recipient.


  • Personalized cold emails
  • LinkedIn outreach messages
  • Personalized icebreakers for link-building opportunities
  • Personalised emails based on Google and Facebook Reviews
  • Increased conversion rates
  • Improved engagement


  • Possible impersonal or generic messages
  • There can be inaccuracies, irrelevant information, or awkward phrasing
  • Smaller businesses or individuals with limited budgets might find it expensive.


  • Basic Plan: $59/month, billed monthly
  • Popular Plan: $149/month, billed monthly
  • Pro Plan: $359/month, billed monthly

Best Suited For

  • SEOs, Agencies, and Small Businesses

9. Lavender AI

Next on our list of top AI sales assistants is Lavender AI.

Lavender AI is primarily known as an AI email assistant that helps sales professionals craft more effective emails. How does it work?

Lavender analyzes your emails in real-time and provides instant feedback on various aspects, such as subject lines, tone, personalization, and overall effectiveness. It combines AI, data analysis, and psychology to offer email suggestions and improvements. 


  • Data-driven insights,
  • Provides instant feedback on various aspects such as subject lines, tone, personalization,
  • Use Lavender's coaching through the Chrome extension,
  • Analytics and reporting,
  • Free plan and affordable base pricing
  • Free trial for premium plans


  • Not a replacement for human skills
  • AI suggestions might not always be accurate
  • No integrations available for the base paid plan
  • Expensive team plan


  • Basic: Free Forever
  • Starter: $27/mo, billed yearly
  • Individual Pro: $45/mo, billed yearly
  • Team Plan: $8.5k/yr

Best Suited For

  • Small Businesses, Agencies, and Startups

10. Copy AI

Last but certainly not least is Copy AI. is an AI-powered copywriting tool that generates various marketing and sales content. With over 90 content templates and tools, you can create blog posts, social media captions, website copy, and sales emails.

We all know blog posts and in-depth guides can drive traffic, establish your expertise, and increase conversions. But who has the time to consistently produce high-quality, long-form content? 

That's where comes in. You can generate full-fledged blog posts that your audience likes.


  • Copywriting Tools
  • Create blog posts, social media updates, product descriptions, and more with just a few clicks.
  • Tone and style adjustments
  • Multi-language support
  • User-friendly Interface


  • AI might sometimes miss the nuances of specific contexts
  • Generated content may not always be unique


  • Free forever
  • Starter: $49/mo, billed monthly
  • Advanced: $249/mo, billed monthly
  • Enterprise: custom pricing

Best Suited For

  • Small Businesses, Agencies, and Marketers

What to Look for When Choosing an AI Sales Assistant?

1. Functionality and Features

When evaluating AI sales assistants, consider them potential wingmen (or wingwomen) for your sales team. The right one should enhance their abilities, not replace them.

A practical AI assistant should be able to analyze vast amounts of data (customer interactions, purchase history, firmographics, etc.) to identify and rank your hottest leads.

If your sales process involves interacting with leads, look for a tool with a lead-scoring feature. Moreover, your AI assistant should seamlessly integrate with your CRM and other data sources.


2. Cost and ROI

The second point when choosing AI sales assistants is cost and ROI. Consider both the cost and the benefits to your business.

Let's talk about price first.

AI sales assistants have different price tags. Some are more affordable than others, depending on their capabilities. If you only need basic features like scheduling emails, it'll be cheaper than getting an AI assistant that analyzes sales data and predicts future trends.

Essential AI sales assistants cost around $20 per user per month. Advanced assistants, however, could cost anywhere from $100 to $500+ per user per month.

How about Return On Investment (ROI)?

This is the exciting part. AI can supercharge your sales and bring in more money. More leads mean possible sales, and more sales mean more money. Plus, AI helps you work smarter, not harder. It takes care of tedious and repetitive tasks, so your team can focus on building relationships and closing deals.

3. Ease of Use

"If you are not taking care of your customer, your competitor will." - Bob Hooey.

In short, time is money. If you spend time learning how to use an AI sales tool, your competitor will take care of your clients.

An AI sales assistant that is not intuitive and easy to use can quickly become a hindrance rather than a help. Ease of use is not merely a "nice-to-have" feature. Whether your sales team succeeds or fails with AI depends heavily on how easy it is to use.

83% of senior executives find their biggest challenge is getting employees to use new software. In the context of AI sales assistants, this translates to wasted investments and missed opportunities. A complex interface can lead to frustration, errors, and a reluctance to use the tool.


So, look for an AI sales tool that’s easy to use and comes with clear documentation.

4. Data Security and Privacy

Your customer information, sales strategies, and proprietary processes are all priceless assets that need ironclad protection. A single data breach can affect your company's reputation.

End-to-end encryption is a must-have. It means your data is scrambled into an unreadable format from when it leaves your system until it reaches the AI assistant's servers, and vice versa. This shields your information from prying eyes, even if it's intercepted during transmission.

A reputable AI provider will be upfront about their data practices. They should clearly explain how data is collected, stored, and used, and they should comply with relevant regulations like GDPR and CCPA. Don't hesitate to ask for documentation or third-party audits to verify their claims.

5. Scalability and Integrations

Scalability and integrations are non-negotiables when choosing an AI sales assistant.

A scalable AI sales assistant can handle increased workloads, whether managing more leads or analyzing vast amounts of sales data. As your sales team expands, your AI assistant should be able to efficiently onboard new users.

And as mentioned earlier, the best AI sales assistants should also integrate with your existing systems and tools.

Choose the Best AI Sales Assistant

The way we sell is changing, and using AI is the best way to stay ahead in 2024. The 10 AI sales assistants we discussed show us what's possible: finding new customers quickly, sending the right emails to the right people, and making more intelligent choices.

Using these tools will save you time and help your sales team do their best work. They can improve your productivity, sales, and revenue.

FAQ on the Best AI Sales Assistants

What is an AI Sales Assistant?

An AI sales assistant is a tool that uses artificial intelligence to automate and improve various aspects of the sales process. It can analyze data, automate repetitive tasks, provide insights, and personalize customer interactions.

How much do AI sales assistants typically cost?

The cost of AI sales assistants varies widely depending on the features, capabilities, and vendor, but the base price for reputable tools is around $20- $60.

Can AI sales assistants help with lead generation?

Yes, AI sales assistants can help with lead generation. They can analyze data to find potential customers, score leads, and automate personalized outreach.

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